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Key Skills

A resourceful individual with a proven track record in implementing successful marketing strategies, creative development, and improving brand awareness seeks a leadership position to maximize brand awareness and revenue through integrated marketing communications.

Associate Marketing Director

University of Wisconsin-Stout, Menomonie, WI | 2019-Present

 

  • Creative and brand manager for internal and external university branding 

  • Art director of internal photography, video, and design production teams

  • Product Owner Scrum Agile methodology project management

  • Lead development of new University rebranding design and strategy

  • Campaign production from project scope management to final execution

  • University logo and brand trademarks and licensing management  

  • External vendor and creative agency management

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Marketing Coordinator

Royal Credit Union, Eau Claire, WI | 2015-2019

 

  • Campaign project scope management to final deliverables and execution

  • Marketing lead for product lending service lines and community engagement

  • 5% Account increase on Credit Card Balance Transfer campaign

  • Branch office retail and ATM kiosk credit card marketing management

  • Budget manager for product marketing and media advertising

  • Media buyer for Western Wisconsin and Eastern Metro Minnesota

  • External vendor and creative agency management

 

 

Marketing Coordinator

​Chippewa Valley Technical College, Eau Claire, WI | 2013-2015

 

  • Developed and implemented college marketing campaigns

  • Lead digital advertising campaigns and maintain social media platforms

  • Creative developer of traditional and non-traditional advertising media

  • Maintained digital advertising, reporting, and tracking

  • Assisted with annual marketing department budgeting

 

 

Marketing Manager

River Country Co-op, Chippewa Falls, WI | 2007-2014

 

  • Directed interdepartmental marketing and public relations initiatives

  • Developed advertising layouts and company branding strategies

  • Assisted retail store layout and product planograms

  • Assisted Wisconsin Retail Association with statewide convenience store marketing campaigns

 

 

Promotions Internship

Mid-West Family Broadcasting (Formerly Maverick Media), Altoona, WI | 2007

 

  • Event marketing and engagement

  • Event logistics and coordination of remote broadcasts, festivals, and client promotions

  • BaseStation coordinator for multiple websites and station promotions

  • Audience communication for promotional rewards

  • Advertising Campaigns

  • Agency & Vendor Management

  • Branding & Messaging

  • Budget Planning

  • Certified Scrum Product Owner

  • Commercial / Photo Coordination

  • Creative Development & Design

  • Graphic Design

  • Project Management

  • Strong Community Focus

Tech Skills

  • Adobe Creative Suite

  • Adobe Fonts

  • Clarizen

  • Extensis

  • FontBase

  • MacOS

  • Mavenlink

  • Microsoft Office Suite

  • OnBase

  • Photoshelter

  • Smartsheet

Associate of Applied Science Marketing Degree

Chippewa Valley Technical College | 2004-2007

 

 

High School Diploma

Chippewa Falls Senior High School  | 1999-2003

Diamond Award - Category Best Complete Campaign

Credit Union National Association (CUNA)

Marketing & Business Development Council | 2018

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  • Category best complete campaign award from the CUNA Councils 25th annual conference, “Because You Can” brand awareness campaign for Royal Credit Union.

 

 

Diamond Award - Print Ad

Credit Union National Association (CUNA)

Marketing & Business Development Council | 2017 

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  • Best print ad design award from the CUNA Councils 24th annual conference for “Black Friday” campaign for Royal Credit Union.

 

 

Bronze Awards - Image enhancement 

Marketing Association of Credit Unions (MAC) | 2017

 

  • Image enhancement for new company branding and corporate identity in $1 billion and greater asset category for Royal Credit Union.

 

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Outstanding Recent Alumni Award

Chippewa Valley Technical College (CVTC) Foundation | 2017

 

Alumni who has made significant contributions to their community, college, and career. Selections made on the basis of the following criteria:

  • Commitment to improving their chosen profession

  • Involvement in community and/or CVTC while in school and after graduation

  • Demonstration of involvement and/or service that goes “above and beyond” or merits recognition

 

 

Third place – special projects printed materials 

CHS Inc. | 2008

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  • Central Harvest States communications contest in special projects printed materials category for River Country Co-op. 

Member Board of Directors 

Chippewa Valley Museum, Eau Claire, WI | 2018-Present

 

  • Assisted with monthly budgeting and expenses

  • Marketing and Membership committees

  • Strategic planning and leadership

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Creative & Brand Marketing Director  

Reach Freaks | 2019-Present

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© 2025 Andrew J. Liedl 

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